Wadan

Marketing Strategy Slogan and Identity Bottle Redesign Social Media Marketing Distribution Strategy Video Production .

Sip to Success: Transforming a Cordial Drink Brand in Saudi Arabia Through Strategic Marketing

Sip to Success: Transforming a Cordial Drink Brand in Saudi Arabia Through Strategic Marketing

BRIEF .

A prominent Saudi company has embodied the essence of Arabian hospitality and flavors through a cordial drink. Known for its exceptional taste and cultural significance, it has become a beloved staple in the Kingdom. This case study chronicles our comprehensive efforts in reshaping the brand’s identity, strategy, and product presentation, ultimately leading to a resounding success story in the Saudi Arabian market.

Services .

Marketing Strategy

We embarked on a comprehensive market analysis, identifying emerging trends and focusing on their distribution strategy, which guided the development of an effective marketing strategy.

Slogan and Identity

We breathed new life into the brand with a catchy slogan and a revamped visual identity, ensuring it resonated with tradition and modernity.

Social Media Marketing

Leveraging the power of social media, we created tailored campaigns، that engaged with consumers through visually stunning content and interactive strategies.

Video Production

We produced a captivating commercial ad highlighting the brand's heritage, concept, and the joy of sipping this beloved cordial after fasting in ​​Ramadan.

Bottle Redesign

A new bottle design was meticulously crafted to enhance shelf appeal and make a striking first impression.

Distribution Strategy

We devised an innovative distribution plan, optimizing supply chain logistics to ensure the cordial drink reached more consumers in urban and remote areas within Saudi ​​Arabia.

Challenges .

Distribution Dilemma

The cordial drink had immense potential but struggled to reach its full market penetration due to distribution bottlenecks.

Digital Presence

The brand needed to establish a compelling and engaging online presence to connect with its audience effectively.

Consumer Loyalty

Building and sustaining consumer loyalty in a competitive market was a significant challenge.

Data-Driven Decision-Making

The client lacked data insights to inform marketing strategies effectively.

Results .

Our rebranding efforts led to remarkable outcomes:

Striking Shelf Appeal

The redesigned bottle became a shelf standout, increasing visibility and consumer interest.

Memorable Brand Identity

The catchy slogan and refreshed identity successfully bridged tradition and modernity, enhancing brand recognition.

Enhanced Sales

The heightened online presence translated into increased sales and brand loyalty.

Market Expansion

The cordial drink penetrated new markets, reaching diverse consumers.

Engaging Content

Interactive campaigns increase engagement and brand recognition.

Loyal Community

A vibrant online community of cordial enthusiasts and brand advocates emerged.

Some Social Media Posts By Flare Design Team.

Ads Campaigns Performance .

Brand Awareness

Reach

2,881,269

Impressions

3,585,986

Engagements

152,136

Duration

10 Days

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